{"id":77,"date":"2023-09-12T12:00:00","date_gmt":"2023-09-12T09:00:00","guid":{"rendered":"https:\/\/podcast.aalto.fi\/tuta-audiobooks\/?post_type=podcast&#038;p=77"},"modified":"2023-09-13T17:20:12","modified_gmt":"2023-09-13T14:20:12","slug":"jakso-1-on-tama","status":"publish","type":"podcast","link":"https:\/\/podcast.aalto.fi\/tuta-audiobooks\/podcast\/jakso-1-on-tama\/","title":{"rendered":"Article Introduction &#8211; Beyond AI, Blockchain Systems, and Digital Platforms: Digitalization Unlocks Mass Hyper Personalization and Mass Servitization"},"content":{"rendered":"\n<div id=\"2899652273\" class=\"castos-player dark-mode\" data-episode=\"77\" data-player_id=\"2899652273\">\n\t<div class=\"player\">\n\t\t<div class=\"player__main\">\n\t\t\t<div class=\"player__artwork player__artwork-77\">\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/podcast.aalto.fi\/tuta-audiobooks\/wp-content\/uploads\/2023\/09\/robot-narrator-150x150.jpg\" alt=\"Tuta Audiobooks\" title=\"Tuta Audiobooks\">\n\t\t\t<\/div>\n\t\t\t<div class=\"player__body\">\n\t\t\t\t<div class=\"currently-playing\">\n\t\t\t\t\t<div class=\"show player__podcast-title\">\n\t\t\t\t\t\tTuta Audiobooks\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"episode-title player__episode-title\">Article Introduction &#8211; Beyond AI, Blockchain Systems, and Digital Platforms: Digitalization Unlocks Mass Hyper Personalization and Mass Servitization<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"play-progress\">\n\t\t\t\t\t<div class=\"play-pause-controls\">\n\t\t\t\t\t\t<button title=\"Play\" class=\"play-btn\">\n\t\t\t\t\t\t\t<span class=\"screen-reader-text\">Play Episode<\/span>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<button title=\"Pause\" class=\"pause-btn hide\">\n\t\t\t\t\t\t\t<span class=\"screen-reader-text\">Pause Episode<\/span>\n\t\t\t\t\t\t<\/button>\n\t\t\t\t\t\t<img decoding=\"async\" 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This file is auto-generated *\/\n!function(c,d){&quot;use strict&quot;;var e=!1,o=!1;if(d.querySelector)if(c.addEventListener)e=!0;if(c.wp=c.wp||{},c.wp.receiveEmbedMessage);else if(c.wp.receiveEmbedMessage=function(e){var t=e.data;if(!t);else if(!(t.secret||t.message||t.value));else if(\/[^a-zA-Z0-9]\/.test(t.secret));else{for(var r,s,a,i=d.querySelectorAll(&#039;iframe[data-secret=&quot;&#039;+t.secret+&#039;&quot;]&#039;),n=d.querySelectorAll(&#039;blockquote[data-secret=&quot;&#039;+t.secret+&#039;&quot;]&#039;),o=new RegExp(&quot;^https?:$&quot;,&quot;i&quot;),l=0;l&lt;n.length;l++)n[l].style.display=&quot;none&quot;;for(l=0;l&lt;i.length;l++)if(r=i[l],e.source!==r.contentWindow);else{if(r.removeAttribute(&quot;style&quot;),&quot;height&quot;===t.message){if(1e3&lt;(s=parseInt(t.value,10)))s=1e3;else if(~~s&lt;200)s=200;r.height=s}if(&quot;link&quot;===t.message)if(s=d.createElement(&quot;a&quot;),a=d.createElement(&quot;a&quot;),s.href=r.getAttribute(&quot;src&quot;),a.href=t.value,!o.test(a.protocol));else if(a.host===s.host)if(d.activeElement===r)c.top.location.href=t.value}}},e)c.addEventListener(&quot;message&quot;,c.wp.receiveEmbedMessage,!1),d.addEventListener(&quot;DOMContentLoaded&quot;,t,!1),c.addEventListener(&quot;load&quot;,t,!1);function t(){if(o);else{o=!0;for(var e,t,r,s=-1!==navigator.appVersion.indexOf(&quot;MSIE 10&quot;),a=!!navigator.userAgent.match(\/Trident.*rv:11\\.\/),i=d.querySelectorAll(&quot;iframe.wp-embedded-content&quot;),n=0;n&lt;i.length;n++){if(!(r=(t=i[n]).getAttribute(&quot;data-secret&quot;)))r=Math.random().toString(36).substr(2,10),t.src+=&quot;#?secret=&quot;+r,t.setAttribute(&quot;data-secret&quot;,r);if(s||a)(e=t.cloneNode(!0)).removeAttribute(&quot;security&quot;),t.parentNode.replaceChild(e,t);t.contentWindow.postMessage({message:&quot;ready&quot;,secret:r},&quot;*&quot;)}}}}(window,document);\n&lt;\/script&gt;\n' title=\"Embed Code\"\n\t\t\t\t\t       class=\"input-embed input-embed-77\" readonly\/>\n\t\t\t\t<\/div>\n\t\t\t\t<button class=\"copy-embed copy-embed-77\" title=\"Copy Embed Code\"><\/button>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t<\/div>\n\t\n\t<\/div>\n<div class=\"podcast_meta\"><aside><p><a href=\"https:\/\/podcast.aalto.fi\/tuta-audiobooks\/podcast-download\/77\/jakso-1-on-tama.mp3?ref=download\" title=\"Article Introduction &#8211; Beyond AI, Blockchain Systems, and Digital Platforms: Digitalization Unlocks Mass Hyper Personalization and Mass Servitization \" class=\"podcast-meta-download\">Download file<\/a> | <a href=\"https:\/\/podcast.aalto.fi\/tuta-audiobooks\/podcast-download\/77\/jakso-1-on-tama.mp3?ref=new_window\" target=\"_blank\" title=\"Article Introduction &#8211; Beyond AI, Blockchain Systems, and Digital Platforms: Digitalization Unlocks Mass Hyper Personalization and Mass Servitization \" class=\"podcast-meta-new-window\">Play in new window<\/a> | <span class=\"podcast-meta-duration\">Duration: 1:02:37<\/span> | <span class=\"podcast-meta-date\">Recorded on 11\/09\/2023<\/span><\/p><\/aside><\/div>\n\n\n<p>The ever-progressing digitalization of the economy and society is unlocking new opportunities for organizations engaging in services. We are in the middle of a transformation of the service sector that can be likened to the advent of mass production in the 1940s. Based on recent advances and developments in artificial intelligence, digital platforms, and blockchain systems, we are witnessing the emergence of new digitalization phenomena of metahuman systems, artificial intelligence platforms, and meta-organizations. Jointly, these forces are shaping now, or will be in the near future, the service activities of organizations around the world. They enable mass hyper-personalized services and mass servitization \u2013 new types of high variety and high-volume service processes. Artificial intelligence applications like search and recommendation engines, and artificial intelligence platforms such as Google Maps, Chat GPT, BloombergGPT and Stable Diffusion can be perceived as early manifestations of the ongoing transformation. Already in the present day, applications and platforms such as these can be adopted in a wide range of downstream tasks, thus enabling personalized service experiences for audiences of one. While increasing the value of service offerings, mass hyper-personalization and mass servitization also have the potential to increase the productivity of service operations and the entire service sector, especially in the context of knowledge-intensive work. This introductory chapter gives us an opportunity to not only provide an overview of the articles included in this collection and their contributions, but also allows us to reflect and provide an up-to-date synthesis of key emerging concepts and research directions grounded in our research. Thus, this chapter in its own right goes above and beyond the articles included in this collection and contributes to the ongoing discussion on digitalization and the future of the service sector.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-file\"><object class=\"wp-block-file__embed\" data=\"https:\/\/podcast.aalto.fi\/tuta-audiobooks\/wp-content\/uploads\/2023\/09\/ETLA-B281-00-introduction-2-1.pdf\" type=\"application\/pdf\" style=\"width:100%;height:600px\" aria-label=\"Embed of ETLA-B281-00-introduction-2-1.\"><\/object><a id=\"wp-block-file--media-db577d2e-b8e1-463e-8117-3ec896428b3b\" href=\"https:\/\/podcast.aalto.fi\/tuta-audiobooks\/wp-content\/uploads\/2023\/09\/ETLA-B281-00-introduction-2-1.pdf\">ETLA-B281-00-introduction-2-1<\/a><a href=\"https:\/\/podcast.aalto.fi\/tuta-audiobooks\/wp-content\/uploads\/2023\/09\/ETLA-B281-00-introduction-2-1.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-db577d2e-b8e1-463e-8117-3ec896428b3b\">Download<\/a><\/div>\n\n\n\n<div class=\"wp-block-media-text has-media-on-the-right is-stacked-on-mobile\" style=\"grid-template-columns:auto 43%\"><div class=\"wp-block-media-text__content\">\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Aalto University<\/strong><br>Department of Industrial Engineering and Management (TUTA) <br>Maarintie 8, 02150 Espoo<br>Finland<\/p>\n\n\n\n<p>Visit Tuta <a href=\"https:\/\/www.aalto.fi\/en\/department-of-industrial-engineering-and-management\" data-type=\"link\" data-id=\"https:\/\/www.aalto.fi\/en\/department-of-industrial-engineering-and-management\">website<\/a><br>Follow Tuta on <a href=\"https:\/\/twitter.com\/AaltoTUTA\" data-type=\"link\" data-id=\"https:\/\/twitter.com\/AaltoTUTA\">X <\/a><br>Follow Tuta on <a href=\"https:\/\/www.linkedin.com\/company\/aalto-university-department-of-industrial-engineering-and-management\/?viewAsMember=true\" data-type=\"link\" data-id=\"https:\/\/www.linkedin.com\/company\/aalto-university-department-of-industrial-engineering-and-management\/?viewAsMember=true\">LinkedIn<\/a><\/p>\n<\/div><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" loading=\"lazy\" width=\"775\" height=\"699\" src=\"https:\/\/podcast.aalto.fi\/tuta-audiobooks\/wp-content\/uploads\/2023\/09\/02_FULLCOLOR_2-1.png\" alt=\"\" class=\"wp-image-166 size-full\" srcset=\"https:\/\/podcast.aalto.fi\/tuta-audiobooks\/wp-content\/uploads\/2023\/09\/02_FULLCOLOR_2-1.png 775w, https:\/\/podcast.aalto.fi\/tuta-audiobooks\/wp-content\/uploads\/2023\/09\/02_FULLCOLOR_2-1-512x462.png 512w, https:\/\/podcast.aalto.fi\/tuta-audiobooks\/wp-content\/uploads\/2023\/09\/02_FULLCOLOR_2-1-768x693.png 768w\" sizes=\"(max-width: 775px) 100vw, 775px\" \/><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The ever-progressing digitalization of the economy and society is unlocking new opportunities for organizations engaging in services. We are in the middle of a transformation of the service sector that can be likened to the advent of mass production in the 1940s. 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