{"id":131,"date":"2023-11-07T07:00:00","date_gmt":"2023-11-07T05:00:00","guid":{"rendered":"https:\/\/podcast.aalto.fi\/adventures-in-entrepreneurship-law\/?post_type=podcast&#038;p=131"},"modified":"2023-08-24T19:57:58","modified_gmt":"2023-08-24T16:57:58","slug":"14-how-to-create-value-through-ipr-copyright-trademarks-patents-and-strategy-entrepreneurship-law","status":"publish","type":"podcast","link":"https:\/\/podcast.aalto.fi\/adventures-in-entrepreneurship-law\/podcast\/14-how-to-create-value-through-ipr-copyright-trademarks-patents-and-strategy-entrepreneurship-law\/","title":{"rendered":"14. How to create value through IPR? Copyright, trademarks, patents and strategy \u2013 Entrepreneurship Law."},"content":{"rendered":"\n<p><em>Our guest is Timo Helosuo, CEO, Kolster Oy.<\/em><\/p>\n\n\n\n<p>Understanding the basics of intellectual property law is essential for any entrepreneur. In this episode, Petra is joined by <strong>Timo Helosuo<\/strong>, CEO, Kolster Oy. They explore how entrepreneurs can protect and profit from their ideas through intellectual property rights. We will learn about patents, trademarks, copyrights and trade secrets and discuss how they can be used to create value.\u00a0\u00a0<\/p>\n\n\n\n<p>Accessibility transcripts for podcast episodes can be found from the podcast page: <a rel=\"noreferrer noopener\" href=\"https:\/\/www.aalto.fi\/en\/podcasts\/adventures-in-entrepreneurship-law.\" target=\"_blank\">https:\/\/www.aalto.fi\/en\/podcasts\/adventures-in-entrepreneurship-law.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our guest is Timo Helosuo, CEO, Kolster Oy. Understanding the basics of intellectual property law is essential for any entrepreneur. In this episode, Petra is joined by Timo Helosuo, CEO, Kolster Oy. They explore how entrepreneurs can protect and profit from their ideas through intellectual property rights. We will learn about patents, trademarks, copyrights and [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"episode_type":"audio","audio_file":"https:\/\/podcast.aalto.fi\/adventures-in-entrepreneurship-law\/wp-content\/uploads\/2023\/08\/Timo-POD.mp3","cover_image":"","cover_image_id":"","duration":"42:41","filesize":"58.62M","date_recorded":"2023-11-07 07:00:00","explicit":"","block":"","itunes_episode_number":"14","itunes_title":"","itunes_season_number":"","itunes_episode_type":"full","filesize_raw":"61468416"},"tags":[],"series":[],"episode_featured_image":false,"episode_player_image":"https:\/\/podcast.aalto.fi\/adventures-in-entrepreneurship-law\/wp-content\/uploads\/2023\/02\/Entrepreneurship-law-thumbnail-podcast_1500x1500px_final.png","download_link":"https:\/\/podcast.aalto.fi\/adventures-in-entrepreneurship-law\/podcast-download\/131\/14-how-to-create-value-through-ipr-copyright-trademarks-patents-and-strategy-entrepreneurship-law.mp3","player_link":"https:\/\/podcast.aalto.fi\/adventures-in-entrepreneurship-law\/podcast-player\/131\/14-how-to-create-value-through-ipr-copyright-trademarks-patents-and-strategy-entrepreneurship-law.mp3","audio_player":null,"episode_data":{"playerMode":"dark","subscribeUrls":{"apple_podcasts":{"key":"apple_podcasts","url":"","label":"Apple Podcasts","class":"apple_podcasts","icon":"apple-podcasts.png"},"castro":{"key":"castro","url":"","label":"Castro","class":"castro","icon":"castro.png"},"google_podcasts":{"key":"google_podcasts","url":"","label":"Google Podcasts","class":"google_podcasts","icon":"google-podcasts.png"},"overcast":{"key":"overcast","url":"","label":"Overcast","class":"overcast","icon":"overcast.png"},"spotify":{"key":"spotify","url":"","label":"Spotify","class":"spotify","icon":"spotify.png"}},"rssFeedUrl":"https:\/\/podcast.aalto.fi\/adventures-in-entrepreneurship-law\/feed\/podcast","embedCode":"<blockquote class=\"wp-embedded-content\" data-secret=\"Vl3qYw8OmJ\"><a href=\"https:\/\/podcast.aalto.fi\/adventures-in-entrepreneurship-law\/podcast\/14-how-to-create-value-through-ipr-copyright-trademarks-patents-and-strategy-entrepreneurship-law\/\">14. 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