Our guest is Elina Lappalainen, Business Journalist, Helsingin Sanomat. 

‘Culture eats strategy for breakfast!’ is a famous quote by Peter Drucker. In this episode Petra and Moritz talk with Elina Lappalainen about startups and startup culture. We learn from Elina what a startup culture is, what problems may arise in a startup environment and how these problems may be prevented. We also explore the role of the media and how startups should communicate and interact with them.

Accessibility transcripts for podcast episodes can be found from the podcast page: https://www.aalto.fi/en/podcasts/adventures-in-entrepreneurship-law